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Roman Sandoval
January 6, 2019
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What is branded entertainment?

Branded entertainment was born with the idea of subtly promoting a brand’s product into an entertainment environment; for instance, James Bond drinking a Heineken or driving an Aston Martin are just some examples of product placement that we have recently seen in movies. The most successful forms of branded entertainment are very understated, and the […]

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Roman Sandoval
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Benefits of Branded Entertainment in Gaming

Branded entertainment has been a marketing trend for several years, but in the past, it has been used mainly in television and web video. Now, many companies are turning to the gaming industry to create unique branded content that really connects with consumers. Regardless of what industry you are in, there are many benefits to […]

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Roman Sandoval
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Be An Entertainer, Not A Disrupter

“Imagine if none of us had ever seen a commercial break. Not one. They haven’t been invented yet. Then someone comes with a pitch: ‘So, Mrs CMO, we’ve had an idea. To get your message heard we will pay content channels to pause the series your audience is watching, play our ad then let them […]

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Roman Sandoval
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Unique Real-World Examples of Branded Entertainment

Branded entertainment is the next big trend in marketing and already is changing the way companies approach their ad campaigns. There are many great examples of branded entertainment that have connected with consumers and had a positive impact for the brand. Here are some of the most significant examples of branded entertainment we’ve seen over […]

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Roman Sandoval
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Fortnite Is The New Kylie Jenner

At this point, you’ve probably heard of Kylie Jenner; she’s the youngest Kardashian-Jenner sister, a makeup mogul, and an Instagram star. But there’s also a good chance that Fortnite also rings a bell, even if you don’t play video games. This is because Fortnite is the biggest video game on the planet in terms of […]

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Roman Sandoval
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The Diverse Profile Of Gamers

Many people when they think about video game players they think that the average gamer is: However, it looks like this: source: http://www.theesa.com/wp-content/uploads/2018/05/EF2018_FINAL.pdf Since video games and technology, in general, are much more accessible now than they used to be, the archetype of a gamer is very different than what it was in the 1990s and […]

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Roman Sandoval
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The True Cost of Product Placement

We are constantly asked about the cost of product placement in the world of video games, but product placement and in-game advertising cannot be measured with traditional engagement metrics like CPM because the engagement with the user is very different. This is why we use a time-based model and our clients pay for hours of […]

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