Posted on September 9, 2018Active
Racing is in our blood. It’s what fuels our challenger spirit, and it’s at the very core of our DNA. We started racing in 1968, and we’ve never looked back. Year after year, we kept winning, but we never rested on our laurels. We continued to build cars that were lighter, faster and more nimble. And our dedicated drivers never stopped chasing perfection. This was the formula that helped us win the 24 Hours of Le Mans in 1991. It’s also the reason more Mazdas are road-raced than any other car brand on any given weekend. So whether you drive a modified Mazda MX-5 Miata or a family-friendly Mazda CX-9, every Mazda has the soul of a sports car.
Now we want to try creating brand awareness and PR using videogames. We are looking for a game with at least 500k downloads worldwide with high impact audiences. We want to incorporate the car into a racing game (no violence allowed in the game). Users need to be able to change colours and we want to get the information of what colours are most selected within each region. We will provide the 3D assets and work with the art director of the game in order to make sure that the car is placed correctly. The deal will last until we get 1M impressions measured using this technology.